Google Ads for Dog Training – Step-By-Step Guide for Dog Trainers 2022

Google Ads for dog training will help grow your dog training business and help get more leads who are looking for the services offered. It can help reach local dog parents looking for help in training their new puppy or dog, looking for private lessons for their dogs, or individuals looking for help training their dog in a specific area of focus like basic stop barking or performance activities. Google Ads can make a consistent flow of dog training clients for your business. These Google Ads will help you create ads that are effective and profitable for your dog training business.

Why Google Ads for Dog Training?

Google Ads for dog training is a fast and easy way to get more dog training clients for your dog training business. With Google Ads, you can target these clients from anywhere who search dog training services and courses like yours.

dog training google ads

By using popular and high-intent keywords you can be sure that your ads get shown to people who are actually looking to book dog training lessons for their dogs. The main feature of Google Ads is that its results are trackable and measurable. You can be certain that your ads are doing favorably which the cash you purchase your PPC ads campaign is producing a positive return on investment for your service.

Creating A Google Ads Account For Dog Training Business

To begin working on your ads campaign you will need to sign in or create a Google account. If needed, you can create one by using this link

After you are done creating an account, click the blue button that says Start now

Next, at the bottom click on blue words, Switch to Expert Mode. We switch to expert mode because if not you will create your ad campaign in  Express mode so Google does not give you full control over your ads and can negatively impact the effectiveness of your ads.

Next, select the small blue words, create an account without a campaign. 

At Last, you will need to fill out the information about your business. This includes billing country, time zone, and currency. Once you are done click Submit.

Landing Pages for Dog Training Ads

A landing page is whom customers will land on when they click on your ads. The landing page should be relevant to the specific topic the user searched for. For example, if the user searched for “dog training private lessons” then the page they land on after clicking on your ad should be relevant information about dog training private lessons. It can include information about pricing, locations, and the training packages you offer.

On your landing page, you should include a call to action. This is where you make and convert your visitors for their contact information. You can offer them FREE first session or even the opportunity to download a free e-book related to pet training in exchange for their contact information. This will generate high ticket customers that are truly interested in your business.

[New] Why you need landing page For Dog training

You should have a different landing page for each ad group so that each landing page is created for a specific topic. The more relevant information to provide your visitor, the more chances on your landing page, the more likely they will turn into leads and actual patients.

Starting Your Ad Campaign

To start this select New Campaign from the overview page or campaign tab, in Google Ads.

In the next step select, “Create a campaign without a goal’s guidance.” 

Campaign Type

Next choose, “Search.” A search campaign type means that your ads will show up in Google’s search results when people search #dog training keywords.


Next, choose the Results you want to get out of your ad campaign.

Campaign Name & Network

Create a campaign name for your Google Ads for Dog Training. Then, under the Networks section, ONLY select Search Networks.

Ad Dates & Ad Schedule

As a Dog Training business, you may want your ads to run in the early morning or evenings. This is because from 9 am-5 pm, a major of people are working and do not have time to look at the ads that you offer. Instead, you may have a greater chance of reaching in the early morning or evening when they have more free time

You can test different ad schedules for your ad campaign. After you have enough data choose which ad schedule generated more results and implement that schedule across your campaign..

Location & Languages

In the following section, you will need to set the locations and the language for your ads. As a dog trainer, your location should be near to your business.

Budget & Bidding

Next, you will need to set the average  budget you want to spend on your campaign and choose your bid strategy

Ad Rotation & Conversion Tracking

Under the Budget and Bidding section, you can choose more Settings.

Select “Do not optimize. Rotate ads indefinitely” in the Ad Rotation section. This will make Google will rotate your ad according to us and improve optimization and performance.

Ad Extensions

Ad Extensions, enlarge your ads by including other details about your dog training business. Ads expansions will certainly cause your ads to appear larger on Google’s search result pages which will encourage potential customers to click on your ad versus your competitor’s ads.

As a Dog Training business, you should include site link extensions in your ads. Sitelink extensions work to direct users to a specific page on your business’ website that they may need. Some site link extensions could include, “Training Services,” “Packages & Pricing,” or “Locations” if you are a dog trainer that is willing to travel to their clients.

Ad Group Name & Dog Training Keywords

The name of your ad group and keywords should be about one specific topic or service from your business. For instance, if your ad group name is “dog training-private sessions” then all the keywords in that ad group should be keywords that users may search when looking for a dog training business that offers private dog training classes. These keywords can include, “dog training private lessons,” 1-on-1 dog training,” or “private dog trainers near me.”

Check out this list of popular keywords for dog trainers’ websites.

Creating Your Dog Training Business Ads

Firstly, write your Google Ads headlines, description, and URLs.

Google Ad Final URL & Display Path

The Final link is where users will land when they click your ad. This is your landing page or website. The final URL needs to lead individuals to a web page or landing page regarding the particular information they looked for. For instance, if your ad is about chain strolling, after that the last URL and also landing web page need to be especially about training sessions about chain strolling. The Show Course is not the specific link where users will certainly be directed if they click on your ad. Its purpose is to provide customers with an idea of the details they will certainly if they click on your ad.

Ad Headlines

Ad Headings The headings are the initial part of your ads that users will see. To produce effective Look Ads you have to create compelling Ad Headings. Your ads headings should things like appropriate keywords and also “call to action”.

For Highlight the call to action you can add as an example, “Call Today To Set Up A Training” or “Conserve Money On Your Initial Lesson, Call Currently.”

Ad Description

Similar to your ad headlines, your ad description should also include keywords.  Your ad’s descriptions should highlight details about your business to stand out amongst competitors.

It should also include a call to action. For example, “We offer private Dog Training Classes. Call Now.” Your ads should highlight your starting prices for dog training and promotions you offer 1-on-1 clients. You should also highlight services that your competitors might not offer, for example, since you offer private dog training, you can write “Private Dog Training Lessons. Schedule Now!”

Keeping Up With Your Published Ads

Analyzing your ads campaigns do some changes, settings, and keywords accordingly, will help you optimize your ads perform more effectively and efficiently.

One thing you should more maintain is Your Negative Keywords List. The list contains keywords that you do not want to show your ads on specific keywords. Adding negative keywords to your list will help your ads reach relevant clients in need of the service you offer.

How to Access and Add To Your Negative Keywords List

First, in Google Ads, select the Keywords tab.

To add to your negative keyword list, click on the Negative Keywords tab right above the search terms tab.

Next, click on a blue plus sign to add more keywords.

ad negative keywords

Enter all the words in the box.

Frequently checking up on your search term list and adding to your Negative Keywords list will help your ads reach more relevant customers and generate more leads for your business. It will also help your campaign save money by avoiding individuals who are not truly interested in the services you offer.


If you are looking for a quick and effective way to create a consistent flow of dog training clients, then Google Ads is the perfect platform to do this. Google Ads will place your ads in front of relevant customers the moment they search for the training services you offer. This will help your ads generate high intent clicks and more leads for your business.


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