If you want to grow your dog training business you need to understand two things
1. Need an eye-catching landing page that can capture clients
2. Marketing strategy for Facebook and Google ads.
Not know but if you target any service like #dog training or a specific product so you need to choose landing pages besides homepage or website because landing pages always provide key features of your service or product that attract more customers who are interested in dog training classes.
What’s the #difference between a landing page and a homepage?
That’s the topic of this guide– we’ll talk about some essential differences, when to make use of each, and just how to make these advertising and marketing assets as efficient as possible..
Let’s start with some definitions.
Why Create Landing Pages?
Tell us if this sounds familiar. Your home page is excellent. It’s got fantastic visuals, punchy copy, and a persuasive CTA. There’s just one problem: it’s not converting as many individuals as you want it to. That’s because when it involves conversion, your Home page just isn’t enough. You need landing web pages. In fact, the more landing pages you have, the better. When businesses enhance the variety of landing pages on their website, they see a succeeding boost in leads– often as high as 55%.
What Is a Landing Page?
A landing page is a specialized web page on your site that targets a specific audience, provides a certain offer, and also records their details through a lead form.
It’s common to create landing pages in support of a particular marketing campaign or channel. For example, you may have an #dog training class business and you want to promote. You would create several or a minimum one landing page to drive traffic for dog training, with each landing page targeting a different audience or one landing page drive traffic for different keywords.
What are the elements of a good landing page?
#The main headline sums up the vital benefit or offers in a compelling, yet succinct, way.
#An image that draws the visitor in and also adds visual interest to the web page.
#Clear, concise copy that convinces people to convert. Bullet points are a great way to list the benefits of your #dog training classes features, webinar, whitepaper, or ebook.
#Lead form. To maximize conversions, limit your form to just the put details like name and email address. The more form fields you have, the lower the chance of your conversion rate.
#A single CTA. Avoid creating confusion or hesitation for visitors. Give them just one Call to action to think about.
#No navigating. That’s right. You’ll wish to remove the landing web page of any kind of top or side menus to keep the focus solely on your offer and the “send” button. By removing the navigation, you reduce the chances a site visitor will navigate elsewhere on your site, therefore raising your conversion price. By just how much, you ask? Well, when we eliminated the navigation for one of our customers, it boosted the conversion rate for their landing web page from 4% to 7%– an increase of 75%! That’s the power of a properly designed landing web page.
3 Key Benefits of Landing Pages
Landing pages can be a boon to your business. Here are three main benefits:
Landing pages deliver more conversions and more leads. Because landing pages have the main focus to target a specific audience, they have significantly higher conversion rates rather than the website or homepage.
You can develop targeted content for specific audiences. Because landing pages are so targeted, you can get super specific with your messaging, imagery, and offer to ensure it speaks exactly to the audience you’re after.
Landing pages provide your team with actionable data. You can create landing pages for different campaigns and referral sources. By reviewing the analytics data, you can see which channels are driving you the most traffic and conversions.